Signals
Start from what’s changing in your market
Leadership moves, restructures and M&A across your accounts become the reason for your next piece.
Content that starts from what’s changing
Content ideas built from real customer changes and competitor gaps.
What changes for content teams
Your job Without Synsona With Synsona
Stay relevant to every segment
You can’t produce enough content that resonates with each segment.
Synsona does the research, so you get ideas and briefs at scale that come from the customer.
Know what personas care about
Personas from a few interviews go stale in months.
The personas that feed your content workflows are always up to date.
Stand apart from competitors
Competitor intel lives in an old deck.
Agents track competitor positioning across web pages, white papers, ads and other assets.
Plan content that creates demand
Ideas come from inside your building.
Ideas come from your market’s real changes, checked against competitors.
The result
Content teams are always reactive.
Content teams are first to market with a relevant point of view.
Scale ABM with a lean team
Eight tools run on one validated account research corpus, so every plan, persona and message starts from the same facts.
Find out who’s in market for your services
Pick your industry and tell Synsona’s agent what you sell. It brings the buying signals that matter to you and finds the accounts that need you now.
Your industry
Synsona for
- ABM
- Product Marketing
- Content Creation
How it works
Competitors
See what competitors are writing about
Synsona studies the content competitors publish on each subject, so you can take an angle they haven’t covered and cut through.
Ideas
Ideas your market is asking for
Agents build content ideas around your customers’ priorities and the gaps competitors leave open.
Briefs
A brief your team can write from
Every idea becomes a brief built on what your customer is going through. Download it as a PDF or continue in Copilot.
Hear from content marketing teams
It’s making the entire marketing and product org look a lot more informed than being the order takers that are just creating content. We’re now more of a strategic function within the business.
FAQ
Questions content marketing teams ask before they start
Where does the data come from, and how accurate is it?
We draw on thousands of public sources. Our proprietary process reduces hallucinations, interprets what’s changing and predicts how it affects each buyer persona, so you can reach the market first with relevant messaging.
What does it integrate with, and how?
Synsona connects to your CRM (Salesforce, Dynamics 365, HubSpot) for account and opportunity data, and to your marketing automation (Pardot, Marketing Cloud, HubSpot, Dynamics) to match contacts with content. Teams and Outlook bring insights to sales.
How much work is it to set up?
About 2–3 weeks to set up, plus a week to train your team. We handle setup and testing, and work directly with your technical team so every integration works before you go live.
How is it priced?
You pay for access to Synsona, which includes credits for tracking signals across your accounts. ABM and product marketing teams add the suite that fits their work. There are no per-user fees, and you can buy more credits anytime. See pricing · Request a pilot
Turn buying signals into revenue
Synsona is designed for B2B marketing teams who aspire to be more customer-centric, and need to harness AI to scale personalized campaigns that drive revenue growth.
Plugs into the tools your team already runs Change creates demand for your services. Most marketing teams react too late.
Explore the signals in
- Professional Services
- HR Services
- Consulting
- Advisory
- Staffing and Recruiting
- M&A Firms
- IT Services
See how signals power workflows
Drive net new revenue growth
3x
$275,000
Closed-won$200K
Built for firms that sell expertise
Intent platforms
- Tracks topics people read online
- Built for SaaS, in the SaaS era
- Data your team stops trusting
“Our teams stopped using 6sense after 7 months because they didn’t trust the data.”
Synsona
- Tracks changes that historically lead to your deals
- Built for services firms, AI-native
- Richer data your team trusts and uses
“I don’t have any need for Demandbase because I’m able to get better insights and intent from Synsona.”
How a signal becomes pipeline
1Capture signals
Verified from multiple sources
2Build an audience
Agents group accounts by signal
3Build the strategy
Agents draft it, you approve it
4Activate
Pushed to best-fit channels
+9One signal, every team
Every team works from a single outside-in view of the customer.
Northbeam acquires Corvid Freight
ABM
Automatically adds Northbeam to your 1:few M&A campaign
Explore ABMProduct marketing
Updates buyer personas with the latest account data
Explore product marketingContent marketing
Generates ideas for a logistics M&A integration playbook
Explore content marketingSecure & Integrated
Fast time to value
Guided implementation by a team of GTM & AI experts
We work alongside your team from day one. Together, we map what drives your deals, connect Synsona to the systems you already run and prepare your people to lead it. We’re with you at every step, and our customers see value within four weeks.
Hear from teams that show up first
It's making the entire marketing and product org look a lot more informed than being the order takers that are just creating content. We're now more of a strategic function within the business.
3xthe benchmark on personalized, one-to-one campaigns
We're only targeting two or 300 HR business partners, but we saw 3x the benchmark when it was personalized and one-to-one.
$75,000opportunity tied to an insight identified by Synsona
5–6 hrsof manual work replaced, with more to show for it
I was spending between five and six hours at a single point in time to create even a sliver of what it's been able to drive for us today.
We were able to get super targeted with maybe 400 total HR leaders at a pharma company and we saw engagement rates that were higher than our typical broad mass market.
I don't have any need for Demandbase because I'm able to get better insights and intent from these real-time insights.
This is gold — I haven't seen anything like this. It's validating things we suspected or had no clue of, and gives us a window to name this messaging before competitors adopt similar positioning.
A lot of what we were doing in this space was manual, and two months down the line it was old and you'd have to go again. It was painful.
It's an intent machine for us — validated, real-time data I can refresh and use as customer intent to shape messaging, and to help shape the product.
See it in action
An agentic marketing system
Agents work while you sleep, giving every team the same verified, outside-in view of the customer.
Scale a 1:1 and 1:few ABM program with agents that turn signals into integrated campaigns that drive marketing-influenced pipeline.
Your personas stay current with verified customer research, and agents track how competitors position their products and offers. Test your messaging on synthetic audiences before you launch a product, feature or campaign.
Agents build content briefs around your customers’ priorities and the gaps your competitors leave open, so a small content team can stand apart and make an outsized impact.
An agentic marketing system
Agents work while you sleep, giving every team the same verified, outside-in view of the customer.
Account-based marketing
- Run 1:1 and 1:few programs at scale
- Signals become integrated campaigns
- Drives marketing-influenced pipeline
Product marketing
- Personas kept current with verified research
- Competitor positioning tracked for you
- Messaging tested on synthetic audiences
Content marketing
- Briefs built on customer priorities
- Gaps your competitors leave open
- A small team with outsized impact
What changes when marketing runs on Synsona
Your job Without Synsona With Synsona
Find accounts ready to buy
You join deals after sales finds them.
Agents watch signals around the clock, so marketing finds the deal first.
Decide where to spend
You work a target list that barely changes all year.
Accounts re-tier from live research, so budget and time go to the ones most likely to buy.
Win a must-have account
Each account takes weeks of research, so you can only run a handful.
Every target account gets a play built on what’s changing for it, without the research grind.
Personalise across a segment
Broad campaigns go out hoping something lands.
Accounts facing the same change share one campaign that fits each.
Know what each buyer cares about
Personas from a few interviews go stale in months.
Synthetic personas update as priorities shift.
Stand apart from competitors
Competitor intel lives in an old deck.
Agents track competitor positioning, so your message stays ahead.
Launch messaging that lands
You learn what flopped after launch, or wait on stale surveys.
Test on synthetic buyers before launch, as often as you like.
Plan content that creates demand
Ideas come from inside your building.
Ideas come from your market’s real changes, checked against competitors.
The result
Marketing takes content orders.
Marketing becomes a strategic partner to sales.
Stop missing the moments that create demand
Discover accounts that need your services and expertise right now.